Buying is Only Half of Investing

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  • Most investment research is based on one thing, and one thing only: Finding the best opportunities to buy.

    There’s nothing wrong with that. It’s a good thing in and of itself. After all, if you don’t make a good buy in the markets, you’re pretty much guaranteed to lose money.

    But what happens when things go well?

    That’s where the trouble starts.

    That’s because most investment research doesn’t tell you anything about when to sell a position you hold—whether it’s gone up or down.

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  • Many investors use rules like stop-loss orders. But that also causes them to lose their shares while a stock’s price is temporarily down.

    Even short-term traders use rules like this—which limit their losses, but can also prevent their gains from working out as well as they could.

    For investors focusing on wealth-compounding stocks, however, selling can be considered the exception rather than the rule. Investors who sell a stock capable of compounding their wealth need only do so under some very specific, and potentially dire, circumstances. A normal market correction just won’t cut it.

    With all the focus on buying, don’t forget the other half of investing—knowing when, or even if you should sell.

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