Buying is Only Half of Investing

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  • Most investment research is based on one thing, and one thing only: Finding the best opportunities to buy.

    There’s nothing wrong with that. It’s a good thing in and of itself. After all, if you don’t make a good buy in the markets, you’re pretty much guaranteed to lose money.

    But what happens when things go well?

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    That’s where the trouble starts.

    That’s because most investment research doesn’t tell you anything about when to sell a position you hold—whether it’s gone up or down.

    Many investors use rules like stop-loss orders. But that also causes them to lose their shares while a stock’s price is temporarily down.

    Even short-term traders use rules like this—which limit their losses, but can also prevent their gains from working out as well as they could.

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  • For investors focusing on wealth-compounding stocks, however, selling can be considered the exception rather than the rule. Investors who sell a stock capable of compounding their wealth need only do so under some very specific, and potentially dire, circumstances. A normal market correction just won’t cut it.

    With all the focus on buying, don’t forget the other half of investing—knowing when, or even if you should sell.