What You Need To Know About McDonald’s Turnaround

The name McDonald’s means one thing to consumers.  That thing is fast food hamburgers.  This iconic brand is among the most well-known American brands to ever be created.  In fact, the name McDonalds conjures up the true American dream in many parts of the world.  There is much truth to this belief as this quintessential burger chain is truly representative of innovation, success, entrepreneurship, and rags to riches story that is truly unsurpassed in the annals of capitalism. However, a wrench has been thrown into this long-term success story.  Heavy competition, lack of recent innovat...
More