The Market Never Sleeps (And Nasdaq Wants to Prove It)

Here’s a wild thought: what if you could trade stocks at 2 AM on a Tuesday? Nasdaq is betting you’d want to. The exchange just announced it’s filing papers with the SEC to go full 24/5—that’s 24 hours a day, five days a week, Monday through Friday. No more waiting until 9:30 AM to make your move.

Currently, the Nasdaq operates like a traditional office job: 9:30 AM to 4 PM ET. But Nasdaq President Tal Cohen is convinced that’s yesterday’s thinking. In a recent blog post, he laid out the case: the world doesn’t sleep, so why should your trading hours?

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  • ## Why Now?

    The pitch is pretty straightforward. Foreign investors are absolutely crushing it in U.S. markets—they’ve increased their holdings by 97% since 2019, now sitting at a cool $17 trillion as of mid-2024. These folks are spread across different time zones, which means they’re either trading at weird hours through after-hours markets or just… not trading at all. Nasdaq wants to capture that action.

    Think about it: if you’re an investor in Tokyo or London, waiting for the U.S. market to open is a pain. With 24-hour trading, you could hop on whenever it suits your schedule. Plus, more than 56 ETFs tracking the Nasdaq 100 have launched in the last five years—and 98% of them were created outside the U.S. That’s a signal that global appetite for American markets is real.

    ## The Catch (Because There’s Always a Catch)

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  • Before you get too excited, there are some legitimate headaches to work through. First, liquidity during overnight hours would be thin. That means wider bid-ask spreads, higher volatility, and potentially pricier trades when the market’s quiet. It’s not exactly ideal for retail investors who like predictable execution.

    Second, corporate America is nervous. A Nasdaq survey found that roughly half of listed companies have reservations about expanded trading hours. They’re worried about liquidity, corporate actions, and the general chaos of having their stock trade 24/7. Fair point—imagine trying to manage investor relations when your stock is trading while you’re asleep.

    Third, there’s the infrastructure nightmare. U.S. markets process millions of messages per second. Adding 24-hour trading means coordinating across the entire industry—clearing houses, brokers, regulators, everyone. One hiccup and the whole thing breaks. It’s not impossible, but it’s complicated.

    ## What’s Next?

    Nasdaq is targeting the second half of 2026 for launch, pending SEC approval and industry alignment. The NYSE already took a similar step last fall, proposing 22-hour trading for NYSE Arca (the ETF powerhouse). So this isn’t totally out of left field—it’s part of a broader trend toward modernizing markets.

    Cohen’s argument is compelling: markets have evolved from trading pits to electronic networks. Why stop there? The question isn’t whether we can build 24/5 markets, he says. It’s how we do it without breaking everything.

    Whether this actually happens depends on the SEC, the industry, and whether the benefits outweigh the risks. But one thing’s clear: the financial world is getting impatient with traditional hours.

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