The Market Never Sleeps (And Nasdaq Wants to Prove It)

Remember when trading stocks meant calling your broker during business hours? Yeah, those days are long gone. Now Nasdaq is about to make them even more ancient history by pushing for 24-hour trading, five days a week. No more waiting until 9:30 a.m. to make your move—you could theoretically trade at 2 a.m. on a Tuesday if you’re feeling particularly caffeinated (or insomniac).

Here’s the deal: Nasdaq President Tal Cohen announced the company is filing papers with the SEC to expand trading hours from the current 9:30 a.m. to 4 p.m. ET window to a full 24-hour operation, Monday through Friday. If approved, the timeline is the second half of 2026. So we’re talking about a pretty significant shake-up to how markets operate.

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  • Why the push? Cohen points to a simple reality: the world doesn’t stop trading when Wall Street closes. Foreign investors now hold $17 trillion in U.S. equities—that’s a 97% increase since 2019. These folks are spread across different time zones, and they’re hungry for access to American markets. More than 56 ETFs tracking the Nasdaq 100 have launched in the last five years, and 98% of them were created outside the U.S. That’s a pretty clear signal that global investors want in, and they want in on their own schedule.

    The argument is compelling: 24-hour trading could democratize access to U.S. markets, attract more international capital, and theoretically create more wealth-building opportunities. It’s the kind of modernization that sounds great on paper—and Cohen makes a solid case for it.

    But here’s where it gets spicy: there are real challenges lurking in the overnight hours.

    First, liquidity dries up like a puddle in the desert when the sun goes down. Fewer traders means wider bid-ask spreads, higher volatility, and potentially gnarlier transaction costs. That’s not exactly a feature—it’s a bug that could bite retail investors who aren’t paying attention.

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  • Second, corporate executives are nervous. A Nasdaq survey found that roughly half of listed companies have reservations about expanded trading hours, particularly around liquidity and corporate actions. When you’re running a company, the last thing you want is your stock swinging wildly at 3 a.m. because some algorithm got confused.

    Third, there’s the infrastructure nightmare. U.S. markets process millions of messages per second. Adding 24-hour trading means coordinating across the entire industry—exchanges, brokers, regulators, tech providers—to avoid operational chaos. One glitch at 2 a.m. could cascade into a real problem.

    This isn’t Nasdaq’s first rodeo, though. The NYSE already filed with the SEC last fall to launch 22-hour trading on NYSE Arca (the leading ETF exchange), running from 1:30 a.m. to 11:30 p.m. ET. So the groundwork is being laid.

    The bottom line? Nasdaq is confident it can pull this off, and they’re probably right. The real question isn’t whether we can build a 24/5 market—it’s whether we should, and whether the benefits outweigh the risks. For global investors, it’s a no-brainer. For retail traders and corporate issuers? That’s a conversation still worth having.

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