Typically, a new industry will start dozens if not hundreds of companies before consolidating over time. Although many industries tend to consolidate into just a few companies, those remaining firms will then start to compete with each other based on how they keep customers happy in a fully developed market. Having a choice can ensure that quality doesn’t slip, and that businesses find ways to deliver better results at lower prices for their customers over time. For instance, the US airline industry often has low fares to keep customers coming back. But there are other ways to compet...
More








