In a bull market, companies will try all sorts of new ways to compete with each other. When times get tougher, companies that are quick to cut back to the basics are the most likely to keep their losses to a minimum. That’s especially true as smaller or more leveraged players end up dealing with steep losses or even bankruptcy. Companies that can simplify and streamline operations should be more focused and have higher profit margins as the market turns around. One company that tends to expand its customer options during goods times isMcDonald’s (MCD). The fast-food giant is now scal...
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