AI has been the major market theme of 2023. It’s easy to see why. AI technologies can improve a company’s operations at a significantly low cost. For big-tech companies, small improvements can mean billions of dollars in extra revenues and profits.
That’s why the trend has been great for big tech stocks. One big tech stock has already started to benefit from rolling out AI technology.
That company is
Salesforce (CRM), a producer of customer relationship management software that is provided to companies on a recurring revenue business model.
The company’s digital operations are already incorporating AI technology, both as services for customers and for Salesforce itself.
While shares have doubled over the past year, it’s still a somewhat overlooked play as investors have focused more on hardware plays.
Earnings are up over 480 percent, indicating that shares need to rise more to catch up with earnings. That’s with a revenue increase of just 11 percent over the same time.
Action to take: Investors may want to start a position here, and use any pullback in the coming months to add to that stake on a pullback.
For traders, shares are in an uptrend. The March 2024 $280 calls, last going for about $7.65, could likely see mid-double-digit returns on a continued rally higher from here.
Disclosure: The author of this article has no position in the company mentioned here, but may trade after the next 72 hours. The author receives no compensation from any of the companies mentioned in this article.
