This Cash Flow Giant Is Set to Expand Its Lead

The past 20 years have seen a major shift in how consumers view advertising. With fewer eyeballs looking at physical newspapers and going online, investors have been able to profit from the shift to online advertising.

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  • Today, there’s the prospect of even bigger profits for many of these industry leaders. That’s due to the ability to better tailor tools for online advertisers using artificial intelligence software.

    Social media giant Meta Platforms (META) is adding in new AI tools that will give advertisers generative AI in the creation of their platform advertisements.

    While the company’s shift to the metaverse has failed to pan out, Meta is a cash-generating giant, with revenues of over $120 billion across its sites last year.

    Adding in AI Tools could increase revenues and make the platform more valuable to advertisers. And it could help the company push its profit margins higher than its current levels of 19 percent.

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  • Action take: While shares are far off of last year’s lows, there’s likely more upside ahead in the long-term if Meta can offer better reach for advertisers.

    For traders, shares have been somewhat flat in recent months, but may be ready to trend higher. The January 2024 $335 calls, last going for about $19.95, could see mid-double-digit returns or better if shares get a year-end rally.


    Disclosure: The author of this article has no position in the company mentioned here, but may trade after the next 72 hours. The author receives no compensation from any of the companies mentioned in this article.

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