Investors are willing to pay a premium for a brand. The name brand of anything, from shoes to soda will carry a premium compared to a lesser-known or even a store brand. Companies with strong brands tend to have premiums attached to their share price too, which can make it hard to buy shares at a reasonable price. That’s why traders should use any market volatility to focus on buying strong branded companies, as they end up being the proverbial baby thrown out with the bathwater. That may be the case withNike (NKE). The global shoe brand has seen shares drop over 10 percent in the pa...
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