Some sectors of the market are competitive with a number of companies working hard for market share. More mature industries often have fewer competitors, but can increase their business by improving the experience for customers. That’s especially true when it can do so without significantly raising prices or otherwise having a trade-off. By improving customer experience, a company can build long-term brand loyalty. That’s hard to measure in terms of a dollar valuation, but it does make a great company stand out. The past few years has seen the retail space get more competitive as bri...
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